SOPR: Today we are experiencing how digital tools are redefining PR in an era of more personalised, measurable content. It is a challenging time for organizations that need to get a grip with the rapid changes brought by constant innovation.

SOMARKETING: To investigate these issues in greater detail, IPRA is hosting a one-day conference where leading experts will investigate the fusion of technology, PR and marketing.

SOFIA Join us in Sofia, Bulgaria to understand the future of communications.

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. An overall IPRA Grand Prix for Excellence is presented each year to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA. Over and above the category winners, for some years, there has been a special UN award for “PR with an objective of meeting one of the UN’s Sustainable Development Goals.” A United Nations panel assesses the eligible entries and chooses the single winner each year. The Grand Prix 2017 will be announced, and the special awards and other prizes presented, at the Gala.

The winners will be announced and presented with their Awards at the IPRA GWA Gala which takes place in changing locations and venues around the world. The 2017 Gala takes place on 13the of October at Sofia Hotel Balkan. Think of this event as a night at the Hollywood Oscars ceremony. Winners in a PR competition from all over the world are coming for a one-night Gala Dinner to receive an award that proves they are some of the best people in the world at Public Relations! The Gala Dinner is glamorous and stylish.

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practiced. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. Through its networks, IPRA represents over 12,000 communications professionals around the world.


Conferences dedicated to building remarkable events.

Maria Gergova-Bengtsson

Maria Gergova-Bengtsson

Managing Director / IPRA Past President

Bart de Vries

Bart de Vries


Peter Steere

Peter Steere

Chairman of MSLGROUP EMEA and Partner at JKL

Caspian Smith

Caspian Smith

Vice President, Communications & Brand Experience, IBM Europe

Scott Cohen

Scott Cohen

Founder and Vice President International - The Orchard

David Amerland

David Amerland

international speaker, author and business journalist

Nick Antonov

Nick Antonov

Entrepreneur, Influencer, PR Professional and a Lecturer at Wien University

Svetlana Stavreva

Svetlana Stavreva

GTS External Relations IBM Europe

Philippe Borremans

Philippe Borremans

Independent Public Relations consultant

Iliyana Stareva

Iliyana Stareva

Global Partner Program Manager at HubSpot

Atanas Raykov

Atanas Raykov

Director Business Development CIS&CEE, VIBER

Christophe Ginisty

Christophe Ginisty

Digital Strategist, Social media intelligence expert

Conference Programme


09:40 AM

AI and the future of communications

how IBM's latest cognitive and research breakthroughs, including IBM Watson, are impacting today's marketing, communications and influencer relations
Caspian Smith, Vice President, Communications & Brand Experience, IBM Europe

10:00 AM

What do marcomms professionals and snipers have in common

talk about data mining, search, the social web and how they all converge.
David Amerland, international speaker, author and business journalist

10:20 AM

The impact of PR

marketing and communications in the media in 2017 and beyond
Nick Antonov, Entrepreneur, Influencer, PR Professional and a University Professor from Wien University

11:00 AM

How social networks have infected traditional media and lead to a post-truth world?

Christophe Ginisty, Digital Strategist, Social media intelligence expert, founder of AGOREP, Creator of the ReputationTime

11:20 AM

From Influence to Impact

how do marketing, communications, PR and influencer relations change.
Peter Steere, Chairman of MSLGROUP EMEA (PUBLICIS GROUP) and Partner at JKL

11:40 AM

Panel discussion:

Leading or lagging through the disruptive marriage of high tech and high comms: threats, changes, opportunities

12:30 PM

01:30 PM

Is There Anybody Out There? Just Nod If You Can Hear Me

creating native content for a multitude of channels/platforms.
Scott Cohen, Founder and Vice President International, The Orchard, Entrepreneur, digital thought leader

03:00 PM

Influencing the Influencers: chasing a chimera?

an investigation into the value and truth of the popular ‘influencer’ in nowadays PR
Bart De Vries, IPRA President

03:20 PM

Building Personal and Useful Conversations on a Massive Scale

Atanas Raykov, Director Business Development CIS&CEE, VIBER

03:40 PM

PR Measurement and evaluation contributing to business results

Ms. Deniz Aydoslu, Business Development Manager
Mr. Seyithan Teymur, Head of Product Design and Co-Founder of Newsmeter

04:00 PM

PR Hacking,

how technology can positively change our day to day work.
Philippe Borremans, Independent Public Relations consultant

04:20 PM

Why Inbound PR is the Future of PR

Iliyana Stareva, Global Partner Program Manager at HubSpot

04:40 PM

Closing wrap up Day 1

Bart de Vries, IPRA President 2016 – 2017

10:30 AM

IPRA GWA Winners Talks

World Best campaigns

12:30 PM

01:30 PM

How to grow an agency in a digital world

(for marketing, digital, advertising and PR agencies)
Speaker TBC

02:30 PM

Panel discussion:

Employee engagement strategies – happiness at work
Panelists TBC

03:30 PM

Creative Lab:

City Branding
Moderator TBC

04:55 PM

Closing and wrap up

Bart de Vries, IPRA President 2016

09:00 PM

UP 20 Party

*Invitation Only


Conferences dedicated to building remarkable events.