Maria Gergova-Bengtsson

Maria Gergova-Bengtsson

Maria Gergova-Bengtsson

Managing Director / IPRA Past President

Former President of IPRA said: “The growth of PR sphere in 2015 and 2016 is due to a strong focus on developing digital services. For keeping high results the PR specialist need to identify and use the most appropriate opinion leaders for each company or brand, to evaluate online conversations and identify potential problems or opportunities for new products in 2017.”