Creative Lab: City Branding

or how to create a great city reputation attracting visitors, businesses, employees and making citizens proud of their city
Moderator: Adriana Mihaylova, Communications coordinator for Vision for Sofia, CEO Ogilvy PR
Participants:
Rinske Brand, Founder & Partner BRAND The Urban Agency, marketing strategist, brand urbanism advocate, The Netherlands
Vladimir Danailov – CEO, Sofia Municipal Privatisation & Investment Agency
Elitsa Panayotova, Sofia Green, Sofia Municipality
Adriana Andreeva, Boiana Gjauroa – cultural managers, curators and journalists, Founders оf Studio Komplekt, Co-founders of Generator – Center for Design and Innovation
Powered by Sofia Investment Agency
Stefan Ognianov – President of Executive Board of 365 Association.