PR Hacking

There are an increasing number of low-cost web based technology tools the modern public relations professional can & must use, however, we are one of the most traditional industries in the sector. How can we adapt the hacker mindset and use simple tools to drastically increase productivity? I’ll cover the automation of non-value add tasks and the use lean project management principles. I’ll also share case studies and my own experiences in creating and publishing thought leadership content on a regular basis.