Caspian Smith

Vice President, Communications & Brand Experience, IBM Europe

Caspian leads a team responsible for strengthening IBM’s brand and culture across Europe.  His role encompasses strategic branding, employee engagement and external communications, social engagement and corporate advertising for the region.

 

With more than 20 years’ experience in corporate communications and strategic branding, Caspian has held a variety of international leadership roles.  In his most recent position, Caspian led brand and communications for IBM throughout the Asia Pacific region, based in Sydney, Australia.  Previously, he was responsible for corporate brand management for IBM’s global growth markets, encompassing more than 60 countries.

 

Caspian has a combined bachelor degree in Arts and Law from the University of New South Wales. He is married with two young children, and lives in Madrid.